Especially for Athletes (“E4A”) is a movement specifically designed to inspire athletes and those with whom they associate, to maximize their athletic potential and to use their talents and social influence to assist and lift others. E4A is seeking to build a culture of athletes focused on changing lives through better use of the attention and influence they have access to.
We all experience different levels of attention during our lives and moments when our actions have greater reach and potential for influence. For athletes, that attention is often times magnified, which brings about an even greater responsibility and opportunity. E4A refers to that extra level of attention as the “Sport Light”.
Suicide is the third leading cause of death among US adolescents aged 15–24. Although the suicide rate in the United States has remained stable over the past 40 years, the estimated rate among adolescents and young adults has nearly tripled. Over 160,000 adolescents skip school daily in the United States out of the fear of being bullied. Recent surveys of college students showed that 80% admitted to cheating in high school. In 2012, 3.6 percent of 8th graders, 14.5 percent of 10th graders, and 28.1 percent of 12th graders reported getting drunk in the past month.
E4A provides education, training and motivational tools to inspire athletes to focus on doing more, and becoming more than just another good athlete. Schools, teams, youth organizations, and individual athletes are encouraged to become E4A Certified and join the growing group of athletes off all ages and skill levels including NBA, NFL and Olympic athletes in committing to the E4A promise and wearing proudly their Eyes Up-Do the Work wrist band. Contact E4A to find out how you, your school, or your team can become certified. We do not believe athletes are the problem, we do believe however that they can be the solution. E4A has a proven program that is building leaders, inspiring change, and saving lives. Join the movement!
"We are what we repeatedly do. Excellence then is not an act, but a habit."
"Don't measure yourself by what you have accomplished, but by what you should have accomplished with your ability."